Get to Know Marriott Bonvoy

Marriott Bonvoy came to us to create 27 unique 2D-Animated videos to educate new and existing Loyalty Program Members on the benefits available to them, all while showcasing the elegant designs of their international properties. This series won a 2024 Silver Telly Award in Travel & Tourism for Branded Content!

Project Overview

  • Purpose: This video series reimagined the world of Marriott Bonvoy in a 2D-animated space, to educate members about their program benefits

  • Deliverables: 27 Original & 4 Social Media Reformats

  • Duration: 30-70 seconds per video

  • Timeline: 16 Months 

  • Voiceover & Onscreen Text: 6 Languages

  • Subtitled Videos: 16 Languages

  • Total Videos Delivered: 175

  • Shown on: Youtube, Instagram, Paid Social Ads, Email Marketing, Marriott Bonvoy Hotel TVs, & The Bonvoy App

Production Phases

  • Scriptwriting & Storyboarding

  • Design & Illustration (environments and props inspired by actual Marriott properties)

  • Character Design & Costuming

  • 2D Rigged Character Animation

  • Sound Design, including Voiceover Casting & Directing, Music, & Mix

  • Localization for International Audiences

  • Social Media Reformats

Results

All of this work accumulated to over 175 videos for international Marriott Bonvoy members. These videos are currently being showcased on Marriott’s YouTube playlist, on their social media in paid social ads, across the Marriott Bonvoy App, and in Marriott hotel rooms worldwide.

We enjoyed working on this large international series with Marriott Bonvoy, and this project was one of our largest animation projects to date. It accelerated our company’s capabilities, and we look forward to doing more series work in the future.

Watch the full Get to Know Marriott Bonvoy playlist here.